Usability Testing is becoming a more important capability for Testlio. Clients are looking for an effective User research Method to receive usability feedback about their apps – they want their users to have a “delightful” experience. Research has shown three components that drive delight in an app:
The app has to do something useful,
A task can be accomplished with ease,
The user experiences a positive emotion while using the app.
Usability is right in the middle of that model.
What Usability Testing
Usability testing is a type of testing that tries to understand how people would like their applications to be. The main goal for this type of testing is to make sure that the interface of the application is built to meet the expectations of the end-user. It is all about the users' experience and feeling throughout their interaction with the application.
The goals of usability testing vary by study, but they usually include:
Identifying problems in the design of the product or service
Uncovering opportunities to improve
Learning about the target user’s behavior and preferences
Why do we need to do usability testing? Won’t a good professional UX designer know how to design a great user interface? Even the best UX designers can’t design a perfect — or even good enough — user experience without iterative design driven by observations of real users and their interactions with the design.
There are many variables in designing a modern user interface and there are even more variables in the human brain. The total number of combinations is huge. The only way to get UX design right is to test it.
Types of Usability Tests Testlio Provides
Design Testing/Preference Testing
Discover what users think about your latest ideas.
Gather feedback on your designs and screens. Our remote interviews with typical users ensure clarity of UI elements and relevance of data. Discover what users think about your latest ideas and refine them for success. This can include A/B Testing of offering distinct design options to understand user preferences.
Unmoderated Usability testing
Understand if users can perform tasks within your user interface.
Discover if users can seamlessly navigate your user interface. Conduct tests anytime, following a script crafted by our UX experts. Unlock valuable insights into user task performance with ease. Compare the effectiveness of two user interfaces (UIs), evaluate and contrast the performance, usability, and user satisfaction of different UI designs.
Moderated Usability Testing
Digging into your users’ thoughts and sentiments.
Participants and researchers engage in real-time remote sessions in moderated user testing, fostering seamless communication. Facilitators can ask clarifying questions and delve deeper into issues after completing tasks, ensuring comprehensive feedback.
Competitive Usability Testing
Compare your experience with your competitor or other experiences.
Exploring the user journey towards competitors or alternative experiences reveals vital pain points for improvement. Identifying and addressing these areas of concern allows you to optimize your user experience, exceeding customer expectations.
Additional Resources
Here is an additional list of resources for you to learn about user experience:
10 Usability Heuristics for User Interface Design, each of the 10 principles has a full article and a video to learn more.
Heuristic Principles for Mobile Devices applies the 10 principles specifically to mobile app design.
Testlio Usability Testing, our customer-facing page describing our services.
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